I know that search engine optimisation (SEO) can feel like an intimidating subject at first glance. With so many articles, tips, and sometimes conflicting strategies circulating online, it’s easy to feel overwhelmed. Yet, I’m convinced that understanding the fundamentals of SEO needn’t be complicated, and doing so can deliver genuine value to any small business […]
At Dygiphy, I’ve often been asked: “Why do you recommend WordPress for small business websites rather than using tools like Squarespace or other do-it-yourself (DIY) platforms?” It’s a fair question. After all, those other solutions often parade themselves as cost-effective, easy to use, and quick to launch. However, after many years in the digital industry […]