Website Copywriting & Content Creation
Blog & Authoritative Articles
Brochureware & Print Materials
SEO Keyword Research & Optimisation
Benefits of Professional Copywriting:
Google will like you
Google rewards genuine, authentic content and this is good news because your website can talk about your business and be rewarded for it with higher search rankings. Google likes providing users with search experiences that deliver what they are looking for, and maintaining and refreshing your content encourages search engines to visit your website more often.
E.A.T. is Google’s name for what every high quality page needs: a high level of Expertise, Authoritativeness, and Trustworthiness. A survey which polled 375,000 people in over 30 countries, found that 84% of consumers expect brands to produce content but believe that 60% of that content is clutter, so quality content matters, both to Google and to your customers.
Expert content drives sales
Expert content helps customers while traditional advertising annoys them. Connecting the right users with relevant information means better rankings, better click-through rates and a better user experience.
Time put into making content helpful to your readers will encourage people to view your brand as a thought leader and a credible information source. Many of these people will go on to become your customers over time or tell a friend about your website and turn their friend into a customer. Instead of wasting money and time on frustrating advertisements you can create useful content that people voluntarily choose to read, share and recommend.
Authoritative content is searchable
Voice searches are no longer rare, and Google has new algorithms to consider the user intent and contextual meaning of queries. As a result, stuffing keywords into content is no longer enough as search results need to address the pain points of their target audience to be ranked. A 2018 survey by PwC showed that even back then, 50% of respondents had made a purchase using their voice assistant, and an additional 25% would consider doing so in the future.
Voice technology is another step in the direction of improving the user experience with semantics (or the linguistics and logic of meaning) and so what you say, and how you say it, matters more than ever, whether the search is initiated by voice or by text.
Trustworthy content creates relationships
Great content helps to build a trusting relationship with your target audience and makes them more likely to work with your business, bringing your potential customers a step closer to making a purchase.
Step One is Awareness – before making a purchase, people realize that they have a problem that needs solving and 49% of users say they use Google to discover or find a new item or product.
Step Two is Consideration – people take time to research and better understand their problem. At this stage people are looking for help to make better quality decisions and human traits do not change whether the decision making is offline or online, so clear and practical content is appreciated.
Step Three is the Decision – people make a decision on which solution is best for them and research shows websites influence 97% of clients’ purchasing decisions.