Ecommerce Web Design Melbourne

Your own online store - no monthly fees, no lock-in

If you're still taking orders by phone, losing sales to a clunky checkout, or paying Shopify's monthly fees on a store you don't own - there's a better way. WooCommerce or custom-built, you own the store and pay once.

Sound familiar?

These are the conversations we have most often with small business owners looking to sell online.

Shopify fees are eating into margins

$39-$399 a month before transaction fees. A WooCommerce store has no platform fee - you pay once to build it, then you own it.

Store and website are two separate systems

Customers bounce between your site and your Shopify store. WooCommerce lives inside your WordPress site - one URL, one consistent experience.

Can't customise the theme without a premium app

Shopify's customisation hits a wall without paid apps. With WooCommerce, any design is possible - it's your code, not a locked template.

Taking orders by phone or email

Manual order processing is time-consuming and error-prone. An online store handles orders 24 hours a day without you being involved.

WooCommerce vs Shopify

The right choice depends on your business. Here is an honest comparison - we will tell you which one fits your situation.

WooCommerce - own your store

  • No monthly platform fee - pay once to build, then it is yours
  • No transaction surcharge beyond your payment gateway (Stripe, PayPal)
  • Unlimited product variations and attributes
  • You own your data - export or migrate any time
  • Fully customisable - any design, any functionality
  • Integrates with your existing WordPress website

Shopify - ongoing costs add up

  • $39-$399/month platform fee (higher for advanced features)
  • 0.5-2% transaction fee on every sale if not using Shopify Payments
  • 100 product variant limit (3 options max per product)
  • Data is locked to Shopify's platform
  • Limited customisation without purchasing premium apps

Shopify suits some businesses well - we will tell you honestly if it is the better fit for yours.

Three ways we build your store

The right approach depends on your products, workflow, and budget. We will recommend the most cost-effective option after a free consultation.

WordPress + WooCommerce

The most common approach for small business online stores. Full ecommerce integrated with your website - product management, inventory, shipping, and payments all managed from WordPress admin. No separate platform to log in to.

WordPress + Custom Plugins

When WooCommerce does not quite fit your workflow. We build custom product catalogues, ordering systems, or subscription management as bespoke WordPress plugins - tailored to the way your business actually works.

Standalone Application

For complex requirements that need their own architecture. A standalone PHP or JavaScript application that can operate independently or integrate with your existing website for a seamless customer experience.

Everything your store needs

A complete ecommerce build - not just a shopping cart bolted onto an existing site.

Product management

Simple and variable products, categories, attributes, image galleries, and bulk import. Manage your entire catalogue from WordPress.

Inventory tracking

Real-time stock levels, low-stock alerts, backorder handling, and automatic stock updates when orders are placed or cancelled.

Australian shipping

Australia Post and Sendle integration with real-time rate calculation at checkout. Flat rates, free shipping thresholds, and zone-based pricing all supported.

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Secure payments

Stripe, PayPal, Afterpay, and Zip integration. PCI-compliant checkout with Apple Pay and Google Pay support where applicable.

Customer accounts

Order history, saved addresses, wishlists, and reorder functionality. Guest checkout always available - no forced account creation.

Mobile checkout

Responsive design optimised for mobile purchase flow. Most ecommerce traffic is now on mobile - the checkout experience reflects that.

Product search and filtering

Filtered search by category, attribute, price range, and availability. Fast, intuitive browsing that reduces the time between landing and checkout.

Sales reporting

Revenue, orders, average cart value, and product performance reports built into WordPress admin - no separate analytics platform required.

How we build your store

From first conversation to a store you can run yourself - here is what the process looks like.

1

Discovery

We map your products, pricing rules, shipping zones, payment methods, and order workflow. Then we recommend the right platform and technical approach for your business.

2

Design

Your store is designed to match your brand and optimised for conversion - clear product pages, a simple cart flow, and a checkout customers trust.

3

Build and test

We build and fully test the store - products, payments, shipping calculations, order confirmation emails, and inventory tracking - before you see it.

4

Hand-over

We train you to manage your own store. Update products, process orders, run discount codes, and read your sales reports - without needing us for day-to-day operations.

Common questions

Do I need WooCommerce, or would Shopify be better for my business?

It depends on your situation. WooCommerce is almost always the better long-term value - no monthly platform fee, no transaction surcharges, and full customisation. Shopify can be simpler to start with for very small catalogues or businesses that prefer a fully managed solution. We will give you an honest recommendation based on your specific products, volume, and budget before you commit to anything.

How much does an ecommerce website cost?

A basic WooCommerce store starts from the same base price as a standard new business website ($4,999) because the WordPress design work is largely the same. Additional cost depends on catalogue size, custom shipping rules, payment integrations, and any bespoke functionality. We quote every project individually after a free consultation - there are no surprise extras.

Can you migrate my existing Shopify store to WooCommerce?

Yes. We migrate your product catalogue, customer data, and order history. Redirects from your old Shopify URLs to your new site are handled so you do not lose search engine rankings in the process. Migration from Squarespace, BigCommerce, and other platforms is also possible.

What payment methods can customers use?

Any combination of: Stripe (credit/debit cards, Apple Pay, Google Pay), PayPal, Afterpay, and Zip Pay. We configure the options that make sense for your products and customers - physical goods, digital downloads, and services each have different ideal payment setups.

Do I pay monthly fees for the store?

No monthly platform fee. You pay for your hosting (included in Dygiphy's annual hosting package at $404/year), your domain name, and payment gateway processing fees charged by Stripe or PayPal per transaction (typically 1.75-2.9% depending on the gateway). No ongoing fees to Dygiphy or WooCommerce.

Can I manage products and orders myself after launch?

Yes - that is the goal. We train you to add and edit products, process and fulfil orders, apply discount codes, and read your sales reports. WordPress admin is designed for non-technical users. Most clients are managing their store confidently within the first session.

Ready to start selling online?

Tell us what you sell and what's not working. We'll give you an honest recommendation on the right approach - no obligation.

We'll respond within 24 hours during business days. Usually sooner.

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Prefer to talk directly?

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Call or text 0421 599 034
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Email contact2026@dygiphy.com.au
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Location Canterbury, Melbourne
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Hours Monday – Friday, 9am – 5pm AEST