ArticlesPage Speed in 2025: Balancing Beauty, Bandwidth, and the NBN
Is speed still the ultimate metric? We explore the 2025 trade-off between stunning high-res aesthetics and load times in a world of 5G and NBN.
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Practical advice on web design, SEO, and getting your business online — from 30+ years of experience.
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ArticlesHow to Design a Small Business Website: A Guide for Clients
Stop focusing on aesthetics. The best way to design a small business website is to prioritise user tasks and build a logical information architecture first.
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ArticlesThe Tech Stack Delusion: Your Framework Harms Clients
Stop chasing the latest tech hype. What developers should actually learn to deliver real value, especially for small business clients.
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ArticlesWhat to Write on Your Blog When You Have No Idea What to Write
Stuck on what to blog about? I'll show you how to turn your daily work, client questions, and professional development into an endless stream of content.
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ArticlesYour ‘Perfectly Fine’ Website Is a Liability
Your website might work, but its outdated design is actively costing you trust, relevance, and customers. A visual refresh isn't vanity; it's survival.
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ArticlesAI Search Is Killing Your Website Traffic
Users now ask AI instead of visiting your site, making you invisible. I'll explain this critical threat and our new strategy to fight back.
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ArticlesAI Coding Agents: What Actually Changed for My Clients
AI coding agents have genuinely reduced custom development costs for small businesses. Here is what works, what does not, and what the hype gets wrong.
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ArticlesWordPress Page Builders: Divi, Gutenberg & Classic Editor
An opinionated guide to WordPress page builders. Divi, the Block Editor, and the Classic Editor — which workflow actually delivers for clients?
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ArticlesHow to Outsmart Email Scams: A Small Business Guide
Protect your business email from scams: strong passwords, catchall routing, 2FA, and recognizing common phishing tactics.
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ArticlesWhy I Still Build Every Small Business Website on WordPress
Why WordPress remains the best choice for small businesses: true ownership, limitless scalability, and long-term value over proprietary builders.
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ArticlesThe Google Review Trap: Intercept Negative Feedback
One bad review can torch your credibility. My strategy for funneling complaints into private channels and turning public disasters into loyalty.
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ArticlesYour Website Should Be the Hub, Not Social Media
Likes and follows rarely convert to sales. Here's why your website — not social media — should be the centre of your small business marketing.
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