Practical advice on web design, SEO, and getting your business online — from 30+ years of experience.
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Three ways AI can manage your WordPress site — REST API, MCP, and SSH with WP-CLI. A practical comparison from a developer who uses all three.
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The story of rebuilding my own agency website. Why trust-building matters more than flashy design, and what 30 years of UX taught me about authenticity.
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How AI embeddings transform local database searches on small business websites, delivering precise results without expensive cloud APIs.
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Master hero section design for small business websites. Learn why the first screen determines visitor engagement, trust, and conversion success in 2025.
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I was a holdout, but the data doesn't lie. In late 2025, AVIF is the undisputed king of web images. Here is why I switched and why your site needs it.
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Are AI generated images killing stock photography in 2025? Wade Ashley explores the tech, the trust issues, and why real photos still matter for website design.
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Why card layouts, the Thumb Zone, and hyper-minimalism are the design strategies that matter in 2025. Stop forcing users to pinch and zoom.
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Google and Yahoo have declared war on unauthenticated emails. If you haven't set up SPF, DKIM, and DMARC, your contact form is silencing customers.
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Industry colour conventions exist for good reasons, but slavishly following them can make your brand invisible in a sea of sameness.
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Most SEO advice is overcomplicated nonsense. Here's what actually matters for your small business website and why you probably don't need a specialist.
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Stop paying for bloated CRM software. An integrated WordPress CRM might be the smarter, cheaper, and more powerful solution for your small business.
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Australian privacy law, terms and conditions, and what small business websites actually need. Legal requirements vs security theatre.
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