A bad Google review can have a devastating effect on your business. Learn how to turn the risk of bad reviews into an asset.
Most people who operate a website will receive regular email marketing from Search Engine Optimisation (SEO) consultants promising to put them at the top of Google’s page rankings. This may seem like an attractive proposition for small business owners who’d like their website to come up first when potential customers type in “plumber camberwell”, or […]
This article is a definitive guide to the power and options available for email use both in business and your person life. I’ll be discussing important privacy consideration, hosting options, device and configuration options and email domain naming.
Let’s start with a simple conclusion: the way many of us approach social media marketing isn’t as effective as we’ve been led to believe. In fact, it’s possible that it isn’t working for your business at all. Those reassuring “likes” and “follows” can feel like proof of a successful marketing strategy, but they often fail […]
As someone who has dedicated a career to interface design and internet technologies, I’m always looking for ways to help small businesses make the most of their websites. One of my recent innovations at Dygiphy is a state-of-the-art AI-driven content generation tool that leverages OpenAI’s API—yes, the same technology that powers ChatGPT. This custom-built solution […]
I know that search engine optimisation (SEO) can feel like an intimidating subject at first glance. With so many articles, tips, and sometimes conflicting strategies circulating online, it’s easy to feel overwhelmed. Yet, I’m convinced that understanding the fundamentals of SEO needn’t be complicated, and doing so can deliver genuine value to any small business […]
At Dygiphy, I’ve often been asked: “Why do you recommend WordPress for small business websites rather than using tools like Squarespace or other do-it-yourself (DIY) platforms?” It’s a fair question. After all, those other solutions often parade themselves as cost-effective, easy to use, and quick to launch. However, after many years in the digital industry […]