Our latest website launch is for Chineur Antiques, a Camberwell based dealer of vintage and collectible items, with an online store that makes their range available to a global market.
Within weeks of the launch, the site was attracting solid traffic from Google’s English speaking search engines across the globe – a rare achievement for a site that was only recently launched.
The success of the site is due to the owners’ commitment to listing each of their items with high quality, original photography supported by well researched descriptions based on their expertise with antiques. The site already features over 150 top quality items, with new items being listed weekly.
From an SEO perspective (search engine optimisation), this is exactly what companies like Google recommend and reward, a topic that I discussed in my recent Dygiphy blog post. Search engines recognise this as original content, and will routinely index and prioritise it over less original or static content. In time, other sites will then begin to backlink to the Chineur Antiques site due to its value-add, original nature – further increasing search rankings.
Each of the items in the shop was photographed by Dygiphy in an on-site whitescreen studio using a colour calibrated workflow to ensure the items are faithfully reproduced. Dygiphy also assisted Chineur Antiques to setup their own smaller studio, enabling them to photograph their stock independently on an ongoing basis.
Chineur Antiques source some rare and beautiful antiques and vintage items that have international appeal. They routinely travel overseas to meet with dealers who are respected within their area of expertise to source products for their Australian store. Their new website will ensure they are able to secure the best possible prices for their exquisite range by making their products available for purchase globally.